Design and Communications strategy
My work in this area spans in strategically create visual systems and assets that strengthen brand presence, streamline workflows, and elevate organizational storytelling.
At UNDP HQ Branding team, I led design efforts to build scalable templates, reports, and managed internal websites and collaterals, with special attention to the UNDP 60 brand
IMPACT
- 160 countries + HQ reached by UNDP 60 campaign
- +20 templates used by country offices and HQ
- Estimated time-to-delivery reduced by 60%
- Increased UNDP design standards and workflows for high-volume
- More strategic and recognizable UNDP brand presence.
Communications Print and Digital Design @UNDP (Brand & Marketing HQ)
2024 - 2025 / New York, United States + Zurich, Switzerland
MY ROLE
Brand & governance: strengthened the UNDP brand across print, digital, and web products, ensuring coherence with global guidelines and elevating the visibility of SDG-related initiatives.
Design leadership: led the creation of high-impact communication assets (reports, campaigns, microsites, infographics) that translated complex development priorities into clear, engaging narratives.
Workflow & efficiency: supported the Marketing Services Hub in setting up streamlined processes, templates, and design systems, enabling faster delivery of high-quality communication outputs across global teams.
Strategic support and Collaboration: advised senior stakeholders, UNDP country offices and vendors on visual storytelling approaches, aligning design outputs with advocacy and partnership goals.
I worked within the in-house creative agency of UNDP Headquarters.
This unit was established to bring efficiency and quality to global communications, an innovative approach for the United Nations System that gave me exposure to brand governance at a large international organization.
My role focused on designing high-impact communication products that supported UNDP’s global advocacy efforts. While much of the work centered on building scalable resources, it directly contributed to strengthening UNDP’s ability to communicate consistently and strategically across all levels.
This unit was established to bring efficiency and quality to global communications, an innovative approach for the United Nations System that gave me exposure to brand governance at a large international organization.
My role focused on designing high-impact communication products that supported UNDP’s global advocacy efforts. While much of the work centered on building scalable resources, it directly contributed to strengthening UNDP’s ability to communicate consistently and strategically across all levels.
Key contributions: UNDP 60 years and more
The period at the creative agency of UNDP was packed with several different projects, spaning from reports and campaign assets to templates and presentation decks used by teams worldwide. Below, some highlights that cover these topics, and a deep dive into a flagship project, the UNDP 60 years brand
UNDP 60 - visual identity and design leadership
In the anniversary of 60 years of UNDP, in 2025, I led the anniversary brand design, from concept to rollout. Internal microsite, marketing collaterals, and ensured a cohesive presence across multiple channels. I also collaborated with brand managers, communications leads, and external vendors to ensure alignment with UNDP’s brand standards and global storytelling objectives.
Scalable templates & systems
Libraries and visual frameworks for digital and print usage, that reduced production time while maintaining high design quality.
Impact
By combining hands-on design execution with brand governance and workflow improvements, I helped position UNDP’s communications with more consistency, efficiency, and visibility. My contributions supported both high-profile campaigns like UNDP 60 and the daily needs of teams across the organization.
“ Caroline has been a strong leader in our design team, taking full responsibility for every project she works on. She handles each task with professionalism, creativity, and greatattention to detail, making sure everything meets high standards. Her leadership has made the team stronger and set a new standard for design. Caroline has been pushing to expand MSH’s services to include UI/UX design. She has encouraged innovation and helped position our team to support digital transformation. Her efforts to grow our capabilities and integrate UI/UX design are highly valued.”
Pragya Mahendru, Design Manager at UNDP