Product Design
The craftsmanship of creating meaningful and intuitive products with the combined knowledge of user research, business strategy, and visual aesthetics. Not to forget a pinch of magic, that turn digital chaos into delightful experiences.
Here is a glimpse into my latest projects in product design.
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INYOVA / 2021
Investing to grow your savings and to create a sustainable world.
Inyova Impact Investment (former “Yova”) is an asset manager from Switzerland. Using the startup’s proprietary algorithm, the investor can create a portfolio of assets that have a direct impact on social and environmental topics. With time, the user can check the investment performance, not only in terms of finance but also the impact generated.
My role
My contributions at Inyova involved the creation of new features, for mobile and web applications. Were also part of the work to conduct usability tests, define business metrics, and collaborate with colleagues from Inyova’s Investment Office.
My contributions at Inyova involved the creation of new features, for mobile and web applications. Were also part of the work to conduct usability tests, define business metrics, and collaborate with colleagues from Inyova’s Investment Office.
Details of this project are confidential.
I have worked on a number of product features that cannot be published in this website, but are available at inyova.ch. Feel free to take a look at the Inyova UI Kit, or get in contact with me and I will happily navigate you through my work in a presentation.
Year & place
2021, Switzerland
2021, Switzerland
Role
Senior UI/UX Designer
Senior UI/UX Designer
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CIRPLUS / 2019
Circular economy and technology reunited, to fight the plastic pollution
Cirplus is the first marketplace of Europe for recycled materials, with a focus on plastics. Aiming to close the gap between producers and recyclers, the startup connects all the relevant actors in the production chain.
My role
In early 2019, months after the company started, I joined the team as a Senior Designer. My responsibilities were to set up the UI/UX basis of the core platform and analyse user testing results. In addition, eventual graphic design work was also part of my duties.
In early 2019, months after the company started, I joined the team as a Senior Designer. My responsibilities were to set up the UI/UX basis of the core platform and analyse user testing results. In addition, eventual graphic design work was also part of my duties.
Being the only designer in the team, my daily routine at Cirplus couldn't be more intense. Either, more rewarding. From paper sketches to final designs, the platform took shape over the year 2019 and gathered important clients already in the first months of operating.
User Platform (UI/UX Design)
Plastic is a product widely adopted. The reasons for becoming so common are the qualities of the material: durability and affordability. But the positive characteristics are also the cause of the problem. The trash generated by plastic products is everywhere (from rivers to human organs) and recycling is one of the ways to reduce the problem.
Despite the common idea of recycling plastic being an easy alternative, reality is not that simple. There are several technical barriers for it, and the market of recycled materials is very old-school. The majority of the transactions happen offline and the overall players are far from digitalisation.
Cirplus aims to tackle the lack of digitalisation in the field, with a platform that connects the main buyers and sellers of recycled plastic.
Understanding the players in the market, it was clear that platform outcome should present the minimum friction possible. The future users were almost averse to technology, and, with some exceptions, any digital product was easily perceived as a burden rather than a support.
The design work started by defining user-personas. From there, first paper sketches determined the system navigation that combined usability and the technical requirements. After some adjustments, a low fidelity prototype was created and, in a later stage, the user interface led the project to the implementation and test phases.
A high-fidelity prototype was developed for user testing. After two rounds of iterations, where the product hypothesis was confirmed, the first version of the product was coded and released to a limited number of users.
The screenshots below are key frames of the first version of the product. Use cases were limited at the time too, therefore the users could signup, place an offer of certain type of plastic and search plastics available in the platform.
With time, and with further tests, the business model of plastic market place was not successful. As previously mentioned, the players in the plastic industry have a barrier to digitalisation that hindered the trust necessary. Cirplus pivoted the business model and, today, the company provides specialised support for players searching plastic materials with individual consultants.
Graphic / visual design
My responsibilities were also in creating and managing deadlines for offline communication, social media, pitch decks and advertisements.
My responsibilities were also in creating and managing deadlines for offline communication, social media, pitch decks and advertisements.
Year & place
2019, Germany
2019, Germany
Role
Senior UI/UX Designer
Senior UI/UX Designer
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